The Air Jordan III was developed by Tinker Hatfield. This was the shoe that "saved" the Air Jordan line. Michael Jordan was all set to go away Nike, but the Jordan III altered his thoughts. It was the initial Air Jordan to characteristic a seen air device on the heel, the new Jumpman brand, an elephant print trim and tumble leather-based to give it a luxury look.[three] The Air Jordan III was also popular for the humorous ads depicting Spike Lee as Mars Blackmon, the character he played in his film 'She's Gotta Have It'. This marketing campaign was recognized as the "Mars and Mike" advert marketing campaign, which was 1 of Nike's most productive ad strategies. These have been the initial Jordans to characteristic the "NIKE AIR" logo on the back, but afterwards replaced by the Jumpman symbol, with the phrases "AIR" underneath it, equivalent to the Air Jordan VI. These were explained to be Michael Jordan's favored footwear, he wore them during the 1988 Dunk Championship and many other activities in his basketball profession. The Air Jordan III's experienced inadequate sales when very first reintroduced in 1994. On their 2nd reintroduction in 2001, they offered nicely. The "Fireplace Pink" Air Jordan III was introduced in March 2007.
In 2007, Jordan Manufacturer collaborated with director Spike Lee to launch a restricted pair of Air Jordan III's the Do The Proper Factor movie poster. The very same year also observed the reintroduced variations of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure Moneys" respectively. 2007 also had the "Flips" which moved the elephant print from the trim to the total shoe and changing it with white leather-based, indeed "Flipping" the original style of white leather with elephant print trim.
In 2009, the Jordan Manufacturer reintroduced the very sought after Air Jordan III in the Real Blue colorway. It was an intercontinental-only launch, indicating they were not offered in the US. In 2011, the model released a Black History Thirty day period (BHM) Air Jordan III colorway in commemoration of the thirty fifth anniversary of Black Heritage Month. The sneaker is black with gold trim and stitching as effectively as laser print all around the toe and heel. The BHM III was a very minimal release and there was said to have been no more than three,000 pairs created. Also, the very same yr noticed the launch of the "Accurate Blue" III on June four. The Stealth colorway of the III was released in September and the Black Cements ended up released in November. The "Black Flips" had been released on December three, 2011.
The Air Jordan III was initially launched in 1988. It was retroed in 1994, 2001, 2003, 2007, 2008, 2009, 2010, 2011 and 2013.